![]() ![]() ![]() The name was catchy, dynamic and fun, and designed to appeal to Gen-Z and millennial consumers. Having created hundreds of names and shortlisted 50, one name was unanimously chosen: Cosmic Wings. Over a rapid 6-week timeline, WANT Branding went to work delivering 2 rounds of unique names that could help the brand stand out and compete against both national and local wings brands. When the pandemic continued through the summer of 2020, Applebee’s wanted to create a more dynamic wings concept – more independent from the Applebee’s brand – including a more unique and bolder menu created in partnership with Cheetos.Īpplebee’s engaged WANT Branding to help create the new virtual brand with a new name and visual identity. territory.Īt Applebee’s, chicken wings had always been one of the restaurant’s top selling items, so in 2019, the company launched ’Neighborhood Wings’ (inspired by Applebee’s longstanding strapline “Eating Good In The Neighborhood”) as a virtual brand marketed via Uber Eats. Today Applebee’s is the largest casual-dining chain in the world, with over 1,900 restaurants in 49 states, 15 international countries and one U.S. Palmer, wanted to name the restaurant Appleby’s, but that spelling had already been registered. The founders of the original restaurant, including Bill and T.J. Applebee’s Rx for Edibles & Elixirs, opened in Atlanta in 1980. The original Applebee’s, which was named T.J.
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